The context
SQL Partner sells what publishers and integrators of business software most often lack: detected projects and qualified contacts. A technical B2B offer, with several services (sales audit, qualified leads, training, database, project network) that had to read clearly for a sales director in a hurry.
I built the site on my own in 2020, in about a month, on WordPress with Elementor. It is a project from before I moved to writing themes by hand. I no longer build sites that way, but this one is online, up to date, and I have looked after it since.
The goals
- Explain a technical B2B offer, audit, qualified leads, training and database, in pages that read clearly
- Lead the visitor to ask for a quote or to browse the lead store
The answer
The site gets straight to the point: one page per service, each ending on a request for a quote, a page on the firm's values, a resources section where the client publishes their articles, and a way into the lead store. Contact details are everywhere: phone, email, form.
The client runs their own content from WordPress. I handle what does not show: updates, backups, fixes.
What I delivered
- The whole site: home, values, services, resources, contact, lead store
- One page per service, each ending on a request for a quote
- A resources section, with articles on buying leads and lead scoring
Frequently asked questions
Does the client publish the resources themselves?
Yes. The articles are ordinary WordPress content. The client writes and publishes them; I handle the updates, the backups and the fixes as part of the maintenance.
Why Elementor?
Because in 2020 I built my sites with a page builder. The site still holds up, but I no longer work that way: a site I deliver today runs on a theme written for it, lighter and faster.
What does a site like this cost?
A brochure site starts at €2,500 excl. VAT. The price depends on how many pages there are and what plugs into them: a form, a catalogue, an online booking tool.